News Around Town‎ > ‎


posted Oct 26, 2010, 9:39 AM by Elisa Myer   [ updated Oct 26, 2010, 2:47 PM ]



General Info

Everything Happens Here First!

  • 38,000 Buyers From 67+ Countries!
  • 1100+ Exhibiting Companies totalling 3200 Booths!
  • More New Racing Products Than Anywhere On Earth!

Conduct business face to face at the world's largest racing trade show.

Attention Racing Industry Suppliers:

  • Capture your share of this powerful market!
  • Get your products into the all-important racing distribution pipeline!
  • Exhibit space is still available!

Attention Racing Industry Buyers:

  • Preview the latest advances in racing technology and products!
  • Get ready for 2010! You can’t afford to miss a single day!
  • Preregister, and receive your credentials in the mail!

Don’t miss the three biggest business days in motorsports when the worldwide racing industry gathers in Orlando, December 9-11, 2010, for the 23rd Annual Performance Racing Industry Trade Show.

Taking up nearly 1,000,000 square feet, 1100+ companies will display the latest advances in racing products and race engineering. Engine parts, suspension components, data acquisition, safety gear, new metal alloys and coatings, machining equipment, race’s all part of the world’s largest racing trade show.

Arriving from 67+ countries, 38,000 buyers will scour the displays to source the new technology that will be winning races next year. It’s all hardcore racing. No fuzzy dice. No neon windshield wipers. The PRI Trade Show is so big, they can’t afford to miss a single day.

Attendees are pre-qualified. Admission is complimentary, but they must all prove they own, manage or are employed by a racing business. Buyers for tens of thousands of racing retail stores, warehouse distribution centers, professional race engine builders, race car production companies, are making 2011 inventory decisions in each exhibit. They represent the all-important distribution pipeline for racing products. In the US alone, there are more than 400,000 racers, the vast majority of whom are at the grassroots level, purchasing products from their local race store or race engine builder.

Thousands of professional race teams, from NASCAR Cup teams to NHRA Top Fuel, ALMS to Grand Am, Japan to the UK, send buyers to ensure they are current with today’s race technology.

50th Fastest Growing Trade ShowsEstimated total value of the US racing market is valued at $13.5 billion, according to a survey conducted by the British racing trade organization, Motorsport Industry Association. This figure does not include OEM motorsport engineering investment. The PRI Trade Show is ranked as the 48th largest trade show in the US by Tradeshow Week magazine.

If you are a supplier of components, equipment or engineering services active in the growing racing industry, capture your share of this powerful market by exhibiting. Conduct business face to face, and get your products into the all-important racing distribution pipeline!

If you are a racing industry buyer, we guarantee you’ll see more new racing products and technology than anywhere on Earth!

Please note that children under 18 will not be permitted to enter the Show.